Any business, regardless of field or industry, needs to engage customers if they want to remain profitable and relevant to their target market. In today’s technologically advanced landscape, bots have taken over customer engagement. It has become the new norm. And customers are turned off by it, shares order entry services provider TAB Answer Network.
Why customer engagement is important
Studies reveal that customer engagement can increase revenue by up to 23%; that is, a customer who is completely engaged with your company is more likely to keep buying from you, which could generate 23% more revenue for you.
Prudent business owners know that repeat and loyal customers generate more revenue for them compared to new buyers. And this is why customer engagement is critical to remaining significant and profitable.
Where do online order entry services come in?
Whenever you buy something new on the internet, something you’ve never bought before, you want to be as informed as possible about the product. After all, you’re spending your hard-earned cash on it. Sometimes, product descriptions and customer reviews aren’t enough. You simply need more information. Unfortunately, these are all you get online. Questions are now taken over by bots that give you the runaround. After a few tries and you’re still not getting the information you need, you drop the whole thing. You look elsewhere. That’s a lost sale for your business.
Now, imagine five potential customers going through the same ordeal every hour and resulting in the same dropped order. You don’t need to be a numbers guy to know how much you’re losing in potential sales every single day.
With TAB Answer’s order entry services, there are live agents on standby ready to assist your customers with their purchase(s). Agents will first undergo training to familiarize themselves with your company, products, and services. And every customer’s questions will be answered according to your instructions.
For customers, nothing says ‘VIP’ more than having a live customer service representative from your company to answer their questions and assist them with their purchase. This small gesture creates a huge impact on your customers and boosts their confidence in you. Remember that customer engagement opens doors for a deeper connection between you and your customers, which in turn encourages loyalty to your brand. This ripple effect is what generates more revenue for you.
Improve customer engagement; talk to TAB Answer today. Please feel free to give us a call at (800) 880-4324. You may also leave us a message here. We’d be glad to hear from you.